For the 2026 Vorwerk International Award Night, I worked in Art Direction and contributed significantly to developing the visual direction used for the successful pitch.

The central challenge was to translate the theme ‘Your Inner Gold’ into a visual world that could function across very different applications: pitch imagery, stage concepts, presentation material, motion content and the final live experience.

Together with the Capture Media team, I developed a visual language based around flowing white surfaces, sculptural gold forms and elegant cinematic lighting. The intention was to create something premium and celebratory without becoming overly decorative.

My work included developing and refining the key visual, creating visual scenarios for the pitch, preparing material for client presentations and helping guide the design process as the visual language evolved.

I also contributed directly to the 3D and motion side of the production, including award and logo animations created in Cinema 4D.

What makes this project particularly relevant to my Art Direction work is the translation of a visual concept from an early pitch into a complete experiential system. The visual language had to remain recognisable across static images, moving content, physical stage design and the final event environment.