My work for Bayer 04 Leverkusen consists of several different projects rather than one single campaign.

Across the collaboration I created visual content using motion design, illustration, 3D and compositing for campaigns, social media and branded storytelling.

One project used an anime-inspired visual language around Florian Wirtz, combining dynamic illustration and animation with the energy of football communication.

Another project took place around a London trip and used a very different visual approach. I created animated 3D Bayer 04 flags and integrated them into footage of recognisable London locations, combining tracked live-action material with 3D and compositing to transform familiar landmarks into branded environments.

Additional work includes logo animations, graphic motion content and other visual assets created for different communication formats.

Because sports communication moves extremely quickly, the visual idea often needs to be understood immediately. Each project therefore required a balance between strong visual identity, recognisability and the ability to work efficiently within short social-media formats.