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PROJECT INFORMATION
A selection of projects for REWE, KFC and Škoda, spanning advertising campaigns, international retail visuals and a live brand reveal.
My work combines illustration, motion design and animation to translate distinct brand identities across film, print, digital media and physical spaces—from expressive campaign imagery to precisely synchronized show content.
REWE — TORHUNGER / EAT THIS
Illustration · Motion Design · 3D Animation · Compositing
For REWE’s football-themed Torhunger / Eat This campaign, I created backgrounds and motion design with a bold, playful visual language inspired by anime and comics. The illustrations balanced expressive detail with space for performers, typography and animated elements, allowing them to work across film, social media and print.
My work combined illustration, 3D animation and After Effects compositing. Motion tracking and rotoscoping integrated the live-action footage with new backgrounds and effects, while frame-by-frame animation by Kim Nguyen added another layer of energy. Bringing these techniques together helped shape the campaign’s humorous, fast-paced character.
KFC — CAMPAIGN & RETAIL VISUALS
Visual Asset Production · Print & Digital Adaptation · Motion Design
For KFC’s wrap campaign, I prepared high-resolution visuals featuring the Veggie, Original and Spicy Wraps, alongside meal imagery. The materials appeared in international retail applications, including locations in Japan, Germany and Switzerland.
Precision was central to the work: consistent brand colors, carefully refined details and clearly organized layers ensured that each asset could support both print production and animation. Built with flexibility in mind, the files made it easy to adapt individual elements for different layouts and formats. I also contributed animation and motion design for digital displays, extending the campaign from printed visuals into moving content within the restaurants.
ŠKODA — BRAND REVEAL, PRAGUE 2022
Motion Design · Show Content · Screen Choreography
For Škoda’s brand reveal in Prague, I developed motion design that guided the transition from the existing visual identity to the new one. My work covered animated brand elements, transitions and the treatment of film content within the show.
The stage combined moving screens that could join and separate, a rear screen and floor projection. Content had to remain visually coherent as the physical arrangement changed, requiring precise coordination between animation, editing, playback and screen movement. I planned how imagery would move across these surfaces and how each sequence would connect, helping the entire setup function as one synchronized visual experience.
